U-Report: Product Design Manager | Vacancy Link
Duty Station: Remote
Work Type: Consultancy
Duration: 9 months with the possibility of an extension up to 11.5 months
UNICEF is seeking a consultant to redefine the U-Report “product” at UNICEF and beyond tying into U-Report’s core goals.
1. Scale: Ensure young people find out about the programme and can choose to opt into it.
2. Engage U-Reporters: Once U-Reporters have joined ensuring communication is relevant and U-Reporters receive feedback is key.
3. Application of crowd-sourced data from U-Report to achieve positive social Impact.
This is how U-Report works:
U-Report is a youth engagement solution serving more than 5 million young people. There are two models of recruiting U-Reporters: First, through the traditional model of national level deployment, where SMS and Facebook are key communication channels. Second, a global U-Report system which is accessible only through digital communication channels (e.g. the app, Facebook, Twitter, Viber & Telegram).
●Young people sign up through one of six channels by simply:
○ Sending an SMS to a short code exclusive to that country
○ Sending a Facebook message to U-Report through Messenger via a dedicated Facebook page
○ Follow the Twitter handle e.g. @UReportGlobal and register through Direct Message
○ Download and register via the U-Report app
○ Follow the U-Report bot on Telegram
○ Sign up through Viber chat
● Once registered U-Reporters receive three types of communications:
1. Weekly polls and results on important social/development/emergency issues
2. Alerts and life saving information
3. One-on-one counseling/advice services on specific issues (e.g. sexual reproductive health, entrepreneurship advice, child rights or legal advice)
● Incoming messages are analyzed, sorted, and displayed in real-time on a dashboard.
● U-Reporters receive feedback and additional information regarding each week’s poll.
● Results are broadcast for U-Reporters and the general public via the U-Report websites (found here: www.ureport.in)
How can you make a difference?
The fast-paced growth of U-Report from an SMS system to a digital platform with presence in middle income and high income economies requires a coherent U-Report product update and forward-looking approach. Findings from recent product workshops hosted by product experts including Innovation colleagues, indicate the current website, originally set up for an audience of basic data users 4 years ago now lacks the required sophistication for advanced data interrogation. Furthermore, the experience as for a digital U-Reporter can be confusing as the external web properties of U-Report were built with many different types of user in mind. The advent of the digital channels within RapidPro (the software that powers U-Report) require and allow for new possibilities not conceived of when the platform only supported SMS no more young people can visit the website, something less possible 4 years ago when most users were using SMS. This scope of work is intended to successfully oversee the redesign of the U-Report public facing platform, including websites, apps, language and user journeys. In the meantime technology has changed also, with many more users accessing the internet increasingly via phone vs desktop.
MAIN RESPONSIBILITIES WILL BE:
To work as part of the Global Innovation Centre U-Report team and together with other Unicef stakeholders to:
● Design a product roadmap, mapping areas for updates and redevelopment working with an internal steering committee made up of U-Report country offices, that you will manage.
● Create Language Guidelines for use on all public properties, apps, press releases, public chats, bots and any other public communication.
● Review website, support the contracting process of an external vendor to manage and implement a redesign
● Regularly consult and update the U-Report website steering committee
● Oversee deliverables of website redesign per above.
● Consult with UNICEF country offices and the website redesign steering committee in the redesign process.
● Work with the Global Coordinator to map and review project milestones together
● Review and advise on repositioning and any redesign of U-Report app.
● Provide guidelines and templates for ease of use on U-Report social media.
● Provide guidance on RapidPro flow communications based on evidence.
● Liaise with RapidPro vendors as needed.
● Coordinate with other Unicef stakeholders and divisions as needed
● Minimum education required: Bachelor’s degree, ideally in visual communication, interaction design, human-computer interaction, information design and information architecture or related.
● At least 5 years of UX/UI product design and applied UX/UI product design management experience
● Strong information design experience with a solid foundation in UX design research and heuristics
● Strong understanding of design systems and front-end architecture
● Experience in creating interactive prototypes in tools like Sketch, Adobe CC, Invision etc
● Track record working with technology companies to implementing your design
● Experience working with web-based platforms and managing websites
● Demonstrates ability to clearly communicate technical ideas to other members of the team
● Able to work independently, remotely and as part of a team, has sound judgment and strong organizational skills
● Strong attention to detail, excellent documentation capabilities and a track record of producing high quality work for multiple audiences.
● Demonstrates ability to work in a multicultural environment and establish harmonious and effective working relationships.
● Experience working with youth groups and civil society organisations and managing content for young people a plus
● Fluency in written and verbal English is a must, and French or Spanish is a plus
Payment details and further considerations
- Monthly payment, based on monthly tasks and progress reports, approved upon monthly review with supervisor.
- Consultant is responsible for his/her own health insurance
- Consultant is eligible for standard DSA for all work-related travel
- Consultants are responsible for assuming costs for obtaining visas and travel insurance
Applications must include:
- Cover letter
- Daily rate in USD
- Portfolio with sample of relevant work (Links or PDFs under 5 mb)
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
For more info visit this page.
Opening Date Tue Jul 17 2018 09:00:00 GMT-0400 (Eastern Daylight Time) Eastern Daylight Time
Closing Date Tue Jul 31 2018 23:55:00 GMT-0400 (Eastern Daylight Time)
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, innovate…
UNICEF has a 70-year history of innovating for children. We believe that new approaches, partnerships and technologies that support realizing children’s rights are critical to improving their lives.
The Office of Innovation is a creative, interactive, and agile team in UNICEF. We sit at a unique intersection, where an organization that works on huge global issues meets the startup thinking, the technology, and the partners that turn this energy into scalable solutions.
UNICEF’s Office of Innovation creates opportunities for the world’s children by focusing on where new markets can meet their vital needs. We do this by:
● Connecting youth communities (or more broadly — anyone disconnected or under-served) to decision-makers, and to each other, to deliver informed, relevant and sustained programmes that build better, stronger futures for children.
● Provoking change for children through an entrepreneurial approach — in a traditionally risk-averse field — to harness rapidly moving innovations and apply them to serve the needs of all children.
● Creating new models of partnership that leverage core business values across the public, private and academic sectors in order to deliver fast, and lasting results for children.
UNICEF is committed to diversity and inclusion within its workforce and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
In 2011 UNICEF launched its flagship youth engagement tool U-Report in Uganda (www.ureport.ug). Since then, U-Report has expanded to 45 countries with over 5 million young people registered and interacting via SMS and digital messengers like Viber and Facebook Messenger. The system enables young people and community members to join the system to register as U-Reporters and then speak out on issues they care about by responding to polls, sending reports and receiving one on one advice from experts or peers on development issues.
The project has scaled rapidly with the amount of countries launching U-Report doubling in 2016 and 2017. During this time new partnerships have been added, beginning with SMS users can also now connect to U-Report through Viber, Messenger, Telegram, an App and other channels. U-Report is operated independently at the country level in collaboration with government and NGO partners. While the number of people continues to increase and the digital members make up a larger percentage there are a number of areas where the product itself requires calibration as users behaviors and needs change. These include:
● The website is dated, not particularly mobile friendly or device sensitive and data representation is limited. It is hard to maintain for the average project manager at the country office level. Originally designed with users of data in mind, the digital presence of the U-Report product has to be reoriented to U-Reporters themselves.
● Language and nomenclature: U-Report has been used for so many different initiatives ranging from behavior change campaigns encouraging people to get an HIV/AIDS test, to reporting of corruption, sending feedback on an immunization campaign, or having a one on one session about job opportunities, to finding out if people know about the SDGs. Describing the versatility of the tool in a way UN workers, who have no experience in technology platforms, can understand it requires definition and standardization throughout the organisation.
● The brand itself, originally designed with users in sub-saharan Africa now requires review.