Role: Digital Content Specialist, IOGT Lead, Office of Innovation
Work Type: Consultancy
Duration: 11.5 months
Duty Station: Remote
Level: Individual contract: (equivalent to P4)
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
UNICEF has been innovating for children for more than 70 years. Innovations support the organization’s 135+ country offices in finding solutions for the world’s most vulnerable children. The UNICEF innovation work includes both policy and practice of innovation in UNICEF, and the larger UN. Innovation in UNICEF is defined as “doing something new or different that adds value.” Innovation is a cross-sectoral function that enhances programme and development effectiveness as well as management and is guided in all contexts by UNICEF’s Innovation Principles (http://www.unicefstories.org/principles/). UNICEF is engaged in testing and scaling up new partnerships, technologies, and collaborations in some of the world’s most difficult operating environments.
In January 2016, the Executive Director established UNICEF’s Office of Innovation in order to establish UNICEF’s innovation functions in one office and leverage the increasing initiatives across UNICEF. Through this decision, the Executive Director’s vision is to scale up successes to achieve results for children across the organization. The Executive Director has asked the newly unified innovation team to develop a common, coordinated strategic plan that continues to support creativity and agility while addressing key operational risks and enhances efficiencies and enables increased access to innovations. The newly established Office of Innovation combines:
- The Global Innovation Centre (GIC) established in 2014, and focusing on Scale up which looks at expanding the application of proven solutions from one to several countries and regions by UNICEF and partners
- Ventures in New York which looks at investing in new solutions with a 0-2 year horizon
- Futures in San Francisco: focusing on what is coming in the 2-5 year horizon and works with big tech partners
UNICEF’s OI Scale team acts through UNICEF’s Global Innovation Centre and identifies proven solutions with the potential to be implemented at national scale in multiple countries. The GIC provides the leadership and technical support to deploy and scale these up, expanding their application by UNICEF and others from one to several countries and regions, specifically in the following main areas:
Real-time information: Data or real-time user behavior increasingly drives the decisions we make about our programmes, our businesses and our lives. One of the main challenges in international development and poverty reduction work is the ability to know where disparities are the greatest, who we are not reaching, who is not using essential services, and why this is the case. The theory of change, therefore, is that real-time information can immediately shed light on what works and what does not.
Youth Engagement: The ability for young people to connect to each other and counsel each other – through both social technologies and technologically enabled social networking – allows them to share and scale their own solutions. When aggregated, this empowers youth to have their voices heard even at the highest levels of government, influencing necessary change.
Access to Information and Infrastructure: Access to information, particularly basic, life-enhancing information is a human right, and all individuals in a society, regardless of location, literacy level, or income should be able to acquire such information. Sustainable development – social, economic, and political – relies on an informed society. The theory of change is that developing products, services and processes that provide access to information for children that suffer the worst deprivations in society can save lives and contribute to children and adolescents being better positioned to fulfill their potential.
The Internet of Good Things (IoGT) is a set of free mobile and web-based resources and applications. IoGT makes life-saving and life-improving information available for free, even on low-end devices. It is a platform anyone can access at any time.
In July 2014, UNICEF launched a partnership with Facebook; the first aspect of this partnership is UNICEF’s interest in adding valuable content to their internet.org service called “Free Basic Services”. Internet.org is a global partnership dedicated to making affordable internet access available to the two thirds of the world not yet connected. The internet.org “Free Basic Services” is content provided free for the end users (of both, simple feature phones and smart phones) including local content on healthcare, education, financial services, government etc. For UNICEF and other partners, this is a unique opportunity to get compelling life-saving and enriching localized content out to many more people at very low cost.
In the initial phase in late 2014, Internet.org launched in 6 countries, 4 of them in the ESARO region. By the end of 2016, IoGT mobile sites were launched in 22 more countries, making it available in 56 countries and territories. More than 1 million internet users accessed UNICEF’s IoGT content in a single month. The number of IoGT users doubled from 5.3 million in 2015 to 10.7 million in 2016.
Topics and issues addressed by IoGT in 2016 included emergency information on the Zika virus, HIV and sexual health advice for adolescents, child online protection tips and early learning material and care practices. IoGT provided advice on key ways that people – even in the remotest areas – can change their behaviour, be it handwashing tips or ensuring that babies survive and thrive.
New features to better reach and engage users were also developed and launched. These upgrades include two-way communication, comments on stories and articles, polls and surveys so users can express their opinions, and support for audio multimedia files to reach low-literacy audiences.
Facebook plans to continue to launch internet.org in scores of countries, which will mean an increased workload to advise and support country offices in localizing their content, more oversight of the current internet.org CMS product, and strategic decisions to make this type of digital content work more efficient as scale is achieved. Based on results and experience through the internet.org partnership. UNICEF will also continue to further develop the available content and explore additional dissemination methods through an initiative called the “Internet of Good Things” (IoGT).
In order to coordinate the internet.org work as well as the transition to a more comprehensive “IoGT” strategy, UNICEF ESARO and the Global innovation Centre require a consultant with significant communication and innovation experience, to provide guidance and hands-on support to Country Offices in the region on how best to identify, vet and prepare digital content for this initiative, and to ensure alignment between programme goals, other initiatives in the region, and the content being shared via internet.org and eventually “IoGT”. The consultant may also need to oversee other consultants brought in on a short-term basis to support Country Offices in other regions or to provide content-upload or editing support.
PURPOSE OF THE APPOINTMENT / MAIN ACTIVITIES
Under the overall guidance of the Senior Advisor on Innovation / Scale-up Lead, and in close collaboration with Regional Adviser, Communications, ESARO, help shape and globally coordinate how UNICEF produces and distributes digital content as free basic services, via deployment through internet.org, IoGT and integration of this content with other solutions such as U-Report. In addition to its global role, this role will have a specific focus on the ESARO region. The tasks will include:
- Coordinate the roll-out of internet.org including support to country offices and oversight of the product
- Act as the overall focal point of the IoGT project and product development
- Implement and iterate content strategy for the IoGT project
- Coordinate the sourcing, translating and adaptation of UNICEF content for a mobile-first strategy
- Work to recruit mobile content editor to adapt existing UNICEF content and adapt it for mobile consumption e.g Facts for life, online safety, youth empowerment content, etc…
- Define and plan product roadmap for new IoGT features with GIC teams, especially taking advantage of cross-pollination with other platforms
- Together with GIC, work closely with technical vendors on development and deployment for IoGT, as required.
- Work with U-report global coordinator on integration between U-Report and IoGT.
- Coordinate with local (country level) Chief of Communications in IoGT marketing, scaling, communications, partnership needs etc.
- Identify and partner with like-minded initiatives such as U-Report for greater integration to increase user-base.
- Work with OI partnerships team and GIC management on potential partnerships and integrations with other communication platforms e.g. Opera, Twitter etc and Mobile network operators e.g SafariComms, Afritel etc. in relevant countries
- Monthly payment, based on monthly tasks and progress reports, approved upon monthly review with supervisor.
- Consultant is responsible for his own health insurance
- Consultant is eligible for standard DSA for all work-related travel
- Consultants are responsible for assuming costs for obtaining visas and travel insurance
- The consultant will use own equipment .i.e. Computer, phone, wifi etc.
- The consultant will work through focal point for this project and ensure that the desired outputs are met and of the highest quality.
- When travel is required, UNICEF will cover the cost of flights and DSA, travel will be by the most economical fare and reimbursement as per UNICEF policy
- Consultant is responsible for his own health insurance
- As per UNICEF policy, payment is made against approved deliverables. No advance payment is allowed unless in exceptional circumstances against bank guarantee, subject to a maximum of 30 per cent of the total contract value in cases where advance purchases, for example for supplies or travel, may be necessary”.
- The candidate selected will be governed by and subject to UNICEF’s General Terms and Conditions for individual contracts.
QUALIFICATIONS AND EDUCATION
- Master’s degree, ideally in communications, journalism, international development, or a related field.
- At least 5 years of project management experience with heavy communications and innovation focus.
- Proven experience working at all levels of project deployment and at all points of a project life-cycle
- Proven experience providing high-level strategic guidance to large organizations or companies.
- Experience serving as a strong team lead, able to remotely manage technology and
- communication-driven initiatives and projects with diverse stakeholders.
- Strong communication and collaboration skills with experience in consensus building and in motivating cross-functional teams to meet ambitious project goals and timelines
- Strong writing and communication skills and the aptitude to handle competing messages and priorities with multiple audiences. Proven ability to relate this to new media and young people. Experience in creating or managing content and communications materials for engaging young people is a strong plus
- Strong background in developing and using content inventories, taxonomies, gap analysis, etc. in projects and to inform content strategies.
- Experience with website usability/mobile website usability is a strong plus
- Ability to travel internationally, at short notice and occasionally to remote locations;
- A strong understanding of UNICEF programmes, policy, and principles, including knowledge of communication, technology, user-centered design.
- Proven ability to manage relationships with UNICEF programmes and partners, including government, universities, other UN organizations, donors, NGOs and the private sector.
- Proven capacity to work with and lead collaborative teams across different locations and with different technical skills.
- Experience managing projects with strong technology components.
- Experience working in complex, resource poor contexts is a plus.
- Communicates effectively to varied audiences.
- Sets high standards for quality of work and consistently achieves project goals.
- Demonstrated ability to work in a multicultural environment and establish harmonious and
- effective working relationships;
- Analyzes and integrates potentially conflicting numerical, verbal and other data from a number of sources.
- Demonstrates and shares detailed technical knowledge and expertise.
- Has good leadership and supervisory skills; co-ordinates group activities, ensuring that roles within the team are clear.
- Sets clearly defined objectives and produces comprehensive project plans.
Fluency in written and verbal English is essential; competence in one other UN language is preferred.
Applications must include:
- Cover letter,
To view our competency framework, please click here.
Please indicate your ability, availability and monthly rate (in US$) to undertake the terms of reference above. Applications submitted without a monthly rate will not be considered.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.
Closing Date: 28 April 2017
*Posting and application portal for this job on unicef.org can only be accessed during the application period.