Request for Expression of Interest (REoI): Innovation Fund Website
Digital Content Strategist and Editor – Bangkok

Terms of Reference

WordPress Developer

UNICEF Innovation Unit

Duration of Contract: 6 months

Duty Station: San Francisco 


Since 2007 UNICEF has been a global leader in leveraging technology to advance development goals. Innovation work at UNICEF currently exists as a highly distributed network of labs, designers, developers, program managers, academics and private-sector partners, at headquarters, regional and country office level. The team focuses on:

  • Identifying program needs and linking them to innovative technologies and methodologies;
  • Building the capacity of colleagues at the country, regional and global levels, enabling them to identify and assess opportunities for the use of innovations;
  • Advising government counterparts;
  • Creating and strengthening partnerships, and supporting capacity building with local and regional stakeholders;
  • Managing the design and development of software and hardware products;
  • Supporting the roll-out of innovative programs and initiatives.

Partnerships with the private sector are critical to our work – in one emerging partnership UNICEF will be launching a global challenge around the topic of “Wearables for Social Impact.”

The participants of this challenge will be solicited through and their proposals highlighted on a website based on the WordPress platform.

Purpose of Assignment

To rebuild and redesign our existing platform (currently at to make it more user-friendly and scalable. We are looking for a developer skilled in modifying the WordPress platform who will work with our internal teams (primarily the project manager and a design lead) as well as our partners, to build out the minimum viable product on a tight deadline.

The challenge will launch May 19, 2015 and the site will need to be live and user-tested prior to that date.  Our goal is to have the redesign and any beta testing done by May 1, 2015. We assume the most intensive work will be during this time period.

The challenge will run for 3 months, and the consultant will be expected to assist with any user needs and other issues identified by the project manager, for the duration of the challenge.  Challenge ends September 2015. We assume work will be much less intensive, and mainly in a support capacity, in this later time frame.


  1. Work with project manager and designers to spec and build a minimal viable product website for a global design challenge, with the following functionality:
  • Standalone whitelisted website that is visually appealing
  • Easy navigability and interface for visitors, entrants, etc.
  • Clear login process
  • Ability for projects to be edited by the entrants at any point and updated live. (Note: Only top 10 finalists will be displayed in visually interesting manner on website)
  • Comment forums linked to individual project pages
  • Searchable project tags
  • Resource and material hosting for finalists selected – i.e. videos/multimedia
  • Translation ability, i.e. via Google translate/Chrome extension
  • User interaction interface for public + entrants (TBD)
  • Implement a private content management interface to support changes in the UNICEF content

Due – May 1

  1. Prepare website for the challenge launch.

Due – May 14

  1. Support to the website for the duration of the challenge

End date – October 19, 2015, 2015

* We have estimated but expect the consultant candidates to make a quote based on the maximum number of days to complete the work in this timeframe

Deliverable 1: Estimated time, 4 weeks (April 1-May 1), full time

Deliverable 2: Estimated time, 2 weeks (May 1-May 14), Site live: May 18

Deliverable 3: Estimated time, 5 months (May 19-October19)* (date could be extended based on needs of project and challenge), part time approx. 1 day/week


  • Minimum 2 years experience of PHP programming, MySQL, XHTML, CSS and JavaScript  Experience of PHP 5 and OOP beneficial
  • Extensive knowledge and experience of building WordPress CMS websites using the best practice & de-facto standard plugins.
  • Experience working with WordPress at a PHP code level:
    • Knowledge of existing inbuilt WordPress functions
    • Creation of custom post types
    • Creation of plugins/widgets written to conform with the WordPress coding standards
    • Creation of clean, logical, well-documented and re-usable code
    • Theme/Template integration
    • Knowledge of WordPress Network (Multisite) beneficial
    • Experience creating multi-lingual websites advantageous
    • Ability to integrate Google Analytics
    • Knowledge and experience of web accessibility
    • Good understanding of cross-platform and cross-browser issues
    • Use of jQuery / AJAX / Prototype / an advantage
  • Demonstrated ability to work with design teams to release product designs.
  • Visual design sensibility that is clean, simple, and sharp, with ability to edit as needed
  • Documented experience in delivering websites using WordPress, understanding its strengths and weaknesses
  • Understand issues surrounding analysis, tuning, scalability, high availability and concurrency of the WordPress platform and hosting infrastructure and work alongside the wider operations team towards these goals
  • Be able to demonstrate a systematic, disciplined and analytical approach to problem solving – paying close attention to detail
  • Be able to absorb, rapidly, new technical information as required
  • Be able to competently plan, schedule and monitor their own work
  • Be familiar with, and be able to use as directed, all applicable tools, methods, procedures and standards


Core Competencies:

– Communication

– Drive for results

Functional Competencies:

– Applying technical expertise

– Formulating strategies and concepts


Qualified candidates are requested to send a brief cover letter that includes a time/cost estimate based on the schedule and requirements outlined above, a resume in English, and samples of relevant work to by 6 April 2015, making reference to “WordPress Developer”

Request for Expression of Interest (REoI): Innovation Fund Website
Digital Content Strategist and Editor – Bangkok