UNICEF Innovation Unit is looking for a Public Relations and Communications lead to build out a global communications platform. This person will conceptualize, develop, and implement UNICEF’s advocacy and communication strategy, and work to position UNICEF as a leader in innovation globally.
Duty Station: UNICEF Innovation Unit, NYHQ
Qualified candidates who want to make an active and lasting contribution to a better world for children are asked to send a cover letter, a CV in English, a daily rate, and a United Nations Personal History Form (P-11) to slbammer(at)unicef.org by 30 June 2014. Please note the position title in the subject line.
**Applications submitted without a daily rate will not be considered.**
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Terms of Reference
UNICEF Innovation Unit and Division of Communication, New York
Consultancy Assignment: to conceptualize, develop, and implement UNICEF’s advocacy and communication strategy on Innovation.
UNICEF has been innovating for children for more than 60 years. Over the past several years, it has been actively investing in piloting and implementing technology-based and design solutions. The Innovation Unit in New York supports the organization’s 150+ country offices and territories – in finding solutions for the world’s most vulnerable children. The UNICEF innovation work includes both policy and practice of innovation in UNICEF, and the larger UN. UNICEF is engaged in testing and scaling up new partnerships, technologies, and collaborations in some of the world’s most difficult operating environments. UNICEF’s system of innovation throughout the organization includes:
- An Innovation Unit in New York that supports UNICEF programmes on the ground and the organization at large through partnerships, technologies, and connections
- An Innovations node in San Francisco that builds partnerships with the technology sector, and will help scale social innovation start-ups.
- An Innovation Centre in Nairobi that identifies and field tests scalable innovations;
- A network of Innovation Labs around the world (from Armenia to Zambia) that bring together the private sector, academia, and the public sector to develop solutions for key social issues, and ensure we are always watching for new ideas from unexpected places.
In Quarter 2 and Quarter 3 of 2014, UNICEF will be launching two major initiatives:
- UNICEF’s Innovation Venture Fund
- RapidPRO: the organizations new open-source platform
As a result, UNICEF is seeking to hire a consultant that will assist in the conceptualization, planning, development, implementation, monitoring, and evaluation of an advocacy and communication strategy on UNICEF’s Innovation work. More specifically, the UNICEF Innovation Unit is in need of a Communications Coordinator, who specializes in developing brand strategy.
Duty Station and Duration
The consultant will work full time and will be based out of UNICEF NYHQ, New York for the period of 11 months. The work may require travel as needed.
Responsibilities and Deliverables:
Under the supervision of the Senior Advisor, Innovations and in close collaboration with the Division of Communication, the consultant will be responsible to fulfill the following deliverables:
- Advise and create a unified work plan/strategy for communication activities, in collaboration with Division of Communication, Private Fundraising and Partnerships, the US Fund for UNICEF and other relevant partners.
- Suggest and create systems for monitoring our communications work
- Advise the Co-Leads of the Innovation on the effective use of mass communication tools, including but not limited to press briefings, conferences, and media interviews for planned objectives.
- Develop a communication strategy to get UNICEF innovation issues for children into the public-domain and strengthen political support of UNICEF’s innovation work and objectives.
- Including: communication assessment and analysis, development of a communication plan, strategic use of resources and involvement in key programme processes, especially situation analysis, reviews and evaluations. Monitors and evaluates impact.
- Develop close collaboration with the private sector partners and the mass media through various events and activities in order to generate and maintain public interest in Innovation issues.
- Organizing visits to project sites/Innovation Labs
- Facilitating photo coverage and TV footage
- Utilize both web-based and traditional media platforms, as appropriate
- Plan global advocacy activities by coordinating media and communications elements (all in collaboration the Division of Communication, Private Fundraising and Partnerships, National Committee representatives, and others.)
- Including: Preparation of informational materials (e.g. press releases, programme summaries, country fact sheets, media kits) and the necessary logistic arrangements.
- Suggest and collaborate on partnerships with individuals, groups and organizations, whose support is essential to the achievement of innovation objectives, and strengthen their capacity through appropriate advocacy and communication training, access to updated information, supplies and equipment and through experience-sharing.
- Adapt and disseminate advocacy materials to identified target audiences, arranging translation into local language(s) as necessary.
- Identify the need for additional materials/activities, such as radio and television programmes, publications, photographs, websites, etc., to advocate and promote organizational goals within the country, and manages their production and distribution to the target audiences.
- Coordinate special communications deliverables, for example the launch of RapidPro and the Innovation Fund, etc. Coordinate with the Innovation Unit’s Design team to create and assemble Public Relations packages.
- Assist in coordinating the collaboration between Innovation Unit, Division of Communication, and Private Fundraising and Partnerships.
- Attend weekly management meetings of respective divisions and create appropriate linkages.
- Support on the technical evaluation and networking, in order to provide the UNICEF Innovation Unit access to high quality consultants and partners, who can support with the above activities.
Qualifications and Experience:
- Advanced university degree in Communication, Journalism, Public Relations; or equivalent professional work experience in the communication area, combined with a university degree in a related field
- At least eight (8) years of progressively responsible experience and a track record of working in communication, print and broadcast media, or interactive digital media. (two of which should be at a management level)
- Wide-range of knowledge on Communication Management: Theories and practices in communication research, planning, and strategy
- Understanding of how to engage and work with various media platforms (social media, television, print, etc.)
- Strong leadership skills; capacity to prioritize and manage a diverse range of partners, projects and activities
- Project management skills including task prioritization, budget monitoring, and results driven
- Ability to work with a diverse set of partners to create problem specifications, system requirements, and then implement software and technology innovations
- Familiarity with UNICEF Innovation’s work an asset
- Prior experience in working on children’s issues an asset
- Demonstrated research, planning, communication and writing skills
- Fluency in English is required and in other UN Languages it is an asset
- Working with People
- Drive for Results
- Formulating Strategies and Concepts
- Relating and Networking
- Persuading and Influencing
- Applying Technical Expertise
- Entrepreneurial Thinking
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