Photo credit: peshkova / 123RF Stock Photo. Source:
Photo credit: peshkova / 123RF Stock Photo. Source:

Forbes discusses startup strategies and suggests four potential outcomes to focus on:

Startup strategy is no longer just applicable to the new tech company; it’s a secret weapon for innovators and social intrapreneurs at all levels of large established corporations, nonprofits and civic institutions. The tactic is especially relevant to those working on pressing social issues, such as poverty and education, and are constrained by tight budgets and limited resources for new ideas. As you start considering the startup strategies for your institutional innovations, here are four potential outcomes to focus on:

1. Create a common language for innovation strategies across the organization

2. Develop a more agile organization (while keeping your talent engaged)

3. Engage Core Customers/Beneficiaries with Minimally Viable Products (MVPs)

MVPs (like a prototype) are the most basic version of a product, program, platform, etc. that enables the employee to test out their innovation with the intended customer/beneficiary and get feedback before releasing the official version. MVPs are extremely useful for socially focused organizations with limited budgets, and can help ensure accountability to target beneficiaries. UNICEF has leveraged the technique with great success, particularly the UNICEF Innovations team which has used participatory prototyping and rapid deployments to improve maternal health and vaccination distribution. The UNICEF Social and Civic Media Team with their innovative mapping tool, UNICEF Geographic Information System, continuously engage one of UNICEF’s core constituencies, young people, in testing the latest iterations and features of the tool. Leveraging its social media network Voices of Youth and working with technical partner Innovative Support to Emergencies Diseases and Disasters (InSTEDD), the UNICEF civic mapping platform has developed in partnership with young people and empowered youth to report and take action on environmental hazards in Brazil, Haiti, Argentina, and starting next month, Kosovo.

4. Allow teams to bounce back faster from failure

See the full article on Forbes and read more about the outcomes here


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